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According to research by the 2030 Water Resources Group, by the year 2030, demand for fresh water will be 40% greater than our supply.

That means spiking water prices, industries interrupted, and most importantly, human lives impacted by lack of potable water.

Toyota feels a deep corporate responsibility, then, to help reduce that supply gap, and protect our fresh water resources.

In this recent video, Toyota Logistics Service, Inc.'s Production Supervisor goes over some of Toyota's efforts to conserve water, which has kept them on-target for their conservation goals.

 

The past few months have been pretty great for Scion. The brand saw consistent sales increases that reached double digits, thanks in large part to two all-new models, the iA sedan and iM hatchback. They also announced that a third new model will be unveiled at the Los Angeles Auto Show, November 18 and 19.

To add to the new-vehicle excitement, on Scions blog, we read of a new special edition version of the FR-S, the Release Series 2.0. Sporting the same FA20 Boxer engine, the real changes are...

In a recent press release, it was revealed that the upcoming 2016 Prius will come with exciting new improvements to the engine that will allow it to achieve "the highest fuel economy of any vehicle without a plug. Toyota's famous hybrid will feature a 1.8-liter VVT-I engine, capable of 40 percent thermal efficiency; an unprecedented figure. Overall, a 10 percent increase in MPG is expected, with an Eco model capable of an even greater improvement.

Redesigns of the transaxle and electric motor have resulted in a better power-to-weight ratio, and a significant reduction in...

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For today's blog post, we have a bit of slightly unconventional news. This weekend, at Irwindale Speedway in California, drivers will face off for the final race of the Formula DRIFT season. What makes this particularly exciting is that, heading into the finale, Scion vehicles hold the top two spots. Fredric Aasbo, driver of a tC leads the field in first, while FR-S driver Ken Gushi sits in second place. Bolstered by strong performances all season, Scion Racing has already won its second strait Manufacturer's Cup...

 

You may have heard that Toyota vehicles are indestructible. Certainly they last longer on the road than almost any other brand. But what about indestructible? That might be a bit of a stretch-- so Top Gear host, Jeremy Clarkson thinks.

Top Gear doesn't just test cars in any ordinary way. They push them to their limits, and they've got the budget and expertise to do it. So, to test the idea that a Toyota truck cannot be destroyed, they took an old truck straight from the farm field and began work.

First, they did a bit of reckless…

After six years on the market, most in the automotive world would consider a car with that life span "long in the tooth," or even irrelevant. The Toyota Tacoma has proved them all long. With its bulletproof reputation for reliability and penchant for beast mode, it has retained the segment sales crown for a decade.

Toyota continues its commitment to excellence and environmental sustainability through the success of our hybrid and electric vehicles. To break down the numbers, we at Szott M-59 Toyota Scion want to present the following graphic, describing just how much CO2 our cars have allowed customers to save -- for themselves and those around them.

How will you power your car in the future? If your car is the 2016 Toyota Mirai, you can fuel your car with anything from cow poop, to water.

If hydrogen fuel cell vehicles, like the Mirai, catch on, we're going to need a lot of fuel for them.

Hydrogen is the most abundant element in the universe-- but it's also the lightest, and it's highly reactive. In other words, it's nearly impossible to find it its pure form here on Earth.

 

Carl Edwards proudly pilots a Toyota Camry to victory after victory for his team, Joe Gibbs Racing. Find out his reaction to visiting Toyota's sales, racing development, and manufacturing offices.